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‘Esquire’ Launches Weekly iPad Publication

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by Lauren Indvik (courtesy mashable)

A little something extra is now arriving on the iPads of Esquire subscribers every week.

The monthly men’s lifestyle magazine launched a weekly, ad-supported edition dubbed Esquire Weekly, which will be automatically delivered to tablet subscribers at no additional charge. The issue will arrive every Thursday, except the Thursdays when the monthly magazine is released. Non-subscribers can pick up a copy for $0.99 per issue.

Each installment promises to contain seven pieces of original writing spanning culture, politics, humor and food, alongside some repurposed content from Esquire.com. Most of that repurposed content will be fresh for tablet subscribers, since the overlap between tablet subscribers and Esquire.com readers is “nominal,” Joe Keohane, senior editor of Esquire Digital, told Mashable. (David Granger, editor-in-chief of Esquire, has previously said the overlap is less than 10%.)

The aim of the weekly edition, says Keohane, is to attract new subscribers and “help keep existing ones.”

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The issue is surprisingly meaty and beautifully produced. The first installment contains a crowdsourced advice column, a review of Star Trek: Into Darkness, instructions on grilling a steak, speculation on how the latest White House scandals will play out this summer, a first-person account by a freelance war reporter who was hit by a grenade launcher and an article on the life of Brad Pitt and Angelina Jolie. There are also a mattering of smaller news items, slideshows, etc.

Images courtesy of Esquire Weekly

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This entry was posted on May 30, 2013 by in COMMERCE, M-COMMERCE and tagged , , , , , , , .

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