TECH in AMERICA (TiA)

SHARING AMERICA'S TECH NEWS FROM THE VALLEY TO THE ALLEY

The Social Media Advertising Ecosystem Explained

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by Josh Luger (courtesy BusinessInsider)

The media constellation has become increasingly fractured. The  Web produced the initial fissure, but mobile created new cracks in the  landscape. Today, no single medium earns more than 45% of our media  consumption.

How can you solve this problem? Social  media offers a solution.

Social networks like Facebook  and Twitter  are daily destinations for millions of consumers. Increasingly, their ad  products offer targeting according to specific demographics, social connections,  interests, and habits.

In a new  report from BI Intelligence, we analyze the state of social media  advertising and where it is heading, offering a comprehensive guide and  examination of the advertising ecosystems on Facebook and  Twitter, offer a primer on Tumblr  as an emerging ad medium, and detail how mobile is an important part of this  story as mobile-friendly as native ad formats fuel growth in the  market.

Access  The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of some major players in the mobile advertising  ecosystem:

Thank you. TiA.

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This entry was posted on June 12, 2013 by in Uncategorized.

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