Promo: Samsung teams up with Michelin-starred chefs to go after home appliance market


by Trevor Moog, courtesy digitaltrends

While we all know Samsung for its supremacy in the smartphone market and as a  leading maker of home theater systems, the fact that it produces a plethora of  other electronic goods can sometimes be forgotten.

In an effort to ensure that everyone gets to hear about its range of home appliances  as well, the Korean tech giant on Wednesday took the wraps off what it called a “global culinary initiative” involving Michelin star-rated chefs who’ll be  collaborating with Samsung designers and engineers to create the company’s next  generation of high-end home appliances.

“These leaders in the international culinary community will serve as  ambassadors and consultants for Samsung, providing input on product design and  technological innovation, as well as inspiration for home cooks,” Samsung said in a statement.

To launch the “Club des Chefs” initiative, the company on Wednesday night  introduced some of the chefs involved – including Michele Troigros (Maison  Troisgros in Roanne, France), Eric Trochon (Semila in Paris), Chritopher Kostow  (The Meadowood in Napa Valley), and Frank Castronovo and Frank Falcinelli  (Frankies Sputino in New York) – at a special event in Manhattan’s SoHo  neighborhood.

The gathering took place in Samsung House, a temporary space designed to show  off the company’s current range of home-based products. The showroom, or as  Samsung prefers to call it, “a custom-designed and beautifully appointed home  environment location,” will be opening its doors to the public this weekend, should you want to drop by.

These include the new and rather cumbersomely named ‘Four Door Sparkling  French Door Refrigerator’ which incorporates an automatic sparkling-water  dispenser powered by SodaStream – an “industry first”, according to Samsung.

Samsung, today one of  the biggest tech companies on the planet, is clearly intent on announcing itself  in the home appliance sector as it seeks to replicate the success it currently  enjoys in other markets.

The first Club des Chefs products are likely to hit stores in 2014, Samsung  said.

Thank you, TiA


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on June 18, 2013 by in FYI, HIGH TECH, INNOVATION and tagged , , , , , , , .

Top Posts & Pages


Enter your email address to follow this blog and receive notifications of new posts by email.


%d bloggers like this: