TECH in AMERICA (TiA)

SHARING AMERICA'S TECH NEWS FROM THE VALLEY TO THE ALLEY

Created by media artists The Light Surgeons the multimedia experience at the Cannes Lions let people play with over 1.8 million clips.

Getty Images partnered with East London media artists The Light Surgeons to create an interactive experience at Cannes Lions 2013 which explores their vast video archive of 1.8M clips through meta-tagging and connections to reveal the conceptual relationships between image and word.

Getty Images’ international creative experts shared their insights around the future of video at the event. The gesture-controlled dynamic video wall featured creative content exploring visionary themes.

The Light Surgeons did a fantastic job of visually demonstrating what we have in our video collection – our depth and breadth – how indexed it is, and its potential for telling stories.

It has been great watching people interact with the installation, and kind of like watching kids in a museum – with that natural combination of curiosity and creativity. There was no right or wrong answer in how to interact with it; we just let people discover it. It was a genuinely beguiling and intriguing experience.

You can check out the interactive video wall in action below:

Than you, TiA

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on June 25, 2013 by in INNOVATION.

Top Posts & Pages

POSTS

Enter your email address to follow this blog and receive notifications of new posts by email.

TEAM TiA!

%d bloggers like this: