TECH in AMERICA (TiA)

SHARING AMERICA'S TECH NEWS FROM THE VALLEY TO THE ALLEY

Tech startups don’t sell bars of soap

courtesy Techinasia

soap-bar-startups-southeast-asia-1

Retail and tech are completely different beasts with different business models, operating costs, logistics, human resources, etc. When we’re talking about tech startups scaling across the Southeast Asian region, we should be looking at tech companies that have been successful, not at retail examples. If I want to start a search engine, I don’t study how G&E ran their business, I study Google or Baidu.

A trend that we’re seeing lately is an increase in Silicon Valley companies like Spotify, Evernote, Airbnb, Twitter, along with huge Chinese, Korean, and Japanese companies like Tencent, Line, KakaoTalk, Rakuten, Baidu, etc., all attacking Southeast Asia. These are the companies we should be looking at in terms of strategies to emulate as well as an example of companies that are now actively thinking about a “Southeast Asian strategy”.

Time will tell if their regional roll-out is successful, but don’t look at bars of soap for a clue.

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This entry was posted on July 18, 2013 by in FYI, TechED, TiA FAVes and tagged , , , , , , , .

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