TECH in AMERICA (TiA)

SHARING AMERICA'S TECH NEWS FROM THE VALLEY TO THE ALLEY

New Disney Phone Enters Budget Smartphone War in China

by , courtesy TechinAsia

China’s boom in smartphones is mostly fuelled by budget Android devices. Here’s another contender in the cutesy form of the Disney Magic 1, an official new Disney (NYSE:DIS) phone aimed at stylish but budget-conscious Chinese women.

Disney-Android-phone-for-China[1]

At RMB 1,999 ($320), the Disney Magic 1 has strong specs for a fairly cheap phone, with a quad-core Mediatek processor, a 720p 4.5-inch screen, an 8MP rear camera, and running Android 4.2.1. Available in pink (of course), white, and black, it features a quite heavily stylized Android skin that makes the app icons look rather like jewels.

This is not Disney’s first official phone that it’s made for the China market, but it’s the most convincing looking so far.

The Disney Magic 1 takes Mickey Mouse into China’s budget smartphone war, which has heated up a lot in the past couple of years. Unfortunately for Disney, it arrives a few days before the launch of Xiaomi’s cheapest ever phone, the Hongmi (“red rice”), which costs less than half the price of the Magic 1 – a mere $120 – for similar specs (and I suspect the exact same Mediatek processor).

Disney’s phone is also up against local startup Meitu, which launched its girly MeituKiss phone – branching out from its usual métier of making women-oriented photo apps – in May this year. The MeituKiss phone has two 8MP cameras, one being at the front to help the ladies perfect their selfies. But it’s a bit pricier than Disney’s newest at $360. There are plenty more budget phones under $300 as well, both from Chinese and overseas brands.

Thank you, TiA

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on August 9, 2013 by in M-COMMERCE, MOBILE and tagged , , , , , , , .

Top Posts & Pages

POSTS

Enter your email address to follow this blog and receive notifications of new posts by email.

TEAM TiA!

%d bloggers like this: