TECH in AMERICA (TiA)

SHARING AMERICA'S TECH NEWS FROM THE VALLEY TO THE ALLEY

Videogame Music Composition Agencies Merge (Exclusive)

by Chris Morris, courtesy Variety – halo-4-cool-music[1]

As music composition becomes a more critical part of the videogame industry, consolidation is on the way for the agents who rep those artists.

Four Bars Intertainment is merging with the newly formed COOL Music Interactive, a game-focused division of the COOL Music Group, whose clients have scored several films, including “Harry Potter and the Order of the Phoenix” and “The Counselor.”

Bob Rice, founder and CEO of Four Bars – and a trailblazer in the game music world – will retire once the merger is complete.

“Darrell (Alexander, CEO of COOL Music) and COOL Music are the perfect choice to carry forth the FBI commitment of ‘Great music delivered on time and within budget,’” said Rice.

Four Bars reps such composers as Inon Zur (“Dragon Age” and the upcoming “Disney Fantasia: Music Evolved”) and Sascha Dikiciyan (“Mass Effect”). They’ll join COOL’s stable, which includes Lorne Balfe (“Beyond: Two Souls”) and Neil Davidge (“Halo 4″).

Just as score heightens the drama of film, video games have been relying on top-level composers more and more in recent years to emphasize increasingly deep single-player stories. Rice, who once was senior vice president of marketing and promotions at GRT Corp., recognized this and departed the traditional music industry to focus on games in the early 1990s.

COOL says it hopes to leverage the merger and its film expertise to gain a larger foothold in gaming.

“Our clients and my team are determined to be at the center of this digital media revolution,” says Alexander.

Thank you, TiA

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Top Posts & Pages

POSTS

Enter your email address to follow this blog and receive notifications of new posts by email.

TEAM TiA!

%d bloggers like this: